Conde Nast backs launch of new glossy with lifestyle site

Revolution UK 14-Mar-05, 15:24

Conde Nast is to support the multi-million-pound launch of its new glossy women's lifestyle monthly, Easy Living, with a web site that will address 'real issues' for women.

The site will target the magazine's core audience of 30 to 59-year-old women. Content from Conde Nast's in-house team and Google's AdSense commercial search service will also feature on the web at the easylivingmagazine.co.uk url.

"The new title is all about real women," said Abigail Chisman, editor-in-chief of Conde Nast Online. "We want them to know the web site is the point of contact where they can interact with the magazine - research and opinions we get from the site will be fed back into the magazine."

Chisman added that response to pre-launch promotions had been very positive: "There is a need for online content for this audience - there isn't anything out there that serves this demographic. Our research proves these readers are online."

For the first time, Conde Nast will run an online community on Easylivingmagazine.co.uk, but Chisman said this will be added later. "At launch, we want to establish the Easy Living brand in readers' minds and then look to add other aspects when we get more feedback," she explained.

Editorial content will feature practical, need-to-know information. "There will be commercial partners on the site, but it is important for us to make sure women trust our advice and independence," she added. "We want this to be a one-stop shop of useful information."

The Easy Living web site will look at clothes, beauty and health, home life, interiors and food. It will feature in the magazine's launch and via email to Conde Nast's database.