Hellomagazine.com unveils mobile service for breaking celebrity news

by Julia Pearlman, Brand Republic 16-Mar-05, 08:00

LONDON - Hellomagazine.com has collaborated with PlayerMedia to launch SMS and Java mobile services, bringing all the latest celebrity news to people's mobile devices.

Subscribers to the SMS service pay £1 a week to get a message detailing the latest four headlines from Hellomagazine.com sent to their mobile phones from Monday to Friday.

For £3 a week, Java service users can download daily updates of photos and stories from Monday to Friday, which allows readers to access the news without having to enter into a browser session. The new service launches with a free trial period of two weeks.

To subscribe to the Hello! SMS celebrity news service people text HELLOMAG to 86100 where they will receive a free message confirming their subscription. Java users can subscribe by texting HELLODIRECT to 88100.

The cost of the celebrity updates will be added directly to the user's mobile phone bill.

Tree Elven, editor of Hellomagazine.com, said: "This is really exciting. We're proud to be in the vanguard of quality content providers delivering right into the hands of consumers. It's a great moment, because consumers are becoming more demanding with regard to mobile content and accessibility and we're ready to meet those needs."

Playermedia is a global rights holder and content creator for sports and lifestyle new media content concentrating on SMS, MMS and 3G services for mobile phones.

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