Experian links up with Thomson

Marketing Direct 01-Feb-05, 13:39

Experian has partnered with Thomson Directories to give customers of its National Business Database access to more than 350,000 verified opt-in email addresses.

The deal is part of Experian's new Email Marketing Service. Experian will validate the records and will offer the selections under 150 different search criteria.

Richard Lloyd, director, B2B marketing at Experian, said: "Until now B2B marketing has lacked an integrated email marketing lead-generation service."