EHS Brann wins Hot Courses student campaign brief

by Julia Pearlman, Brand Republic 21-Mar-05, 07:00

LONDON - EHS Brann Leeds has been appointed to develop a student campaign for Hot Courses, the largest publisher of retail guides to courses, colleges and universities in the UK.

The campaign, to go live in April, will include a fully interactive website, designed by the agency, and a twice-yearly magazine, distributed through careers advisers in secondary schools.

It is hoped the campaign will encourage students from the age of 15-17 to register on the new website. EHS Brann will be embarking on an on- and offline customer relationship management programme following the launch. EHS Brann won the account following a competitive pitch.

Julia Phipps, managing director at EHS Brann Leeds, said: "Hot Courses is a great umbrella brand and, as such, we were able to match our enthusiasm for its offering with the confidence that the campaign would be a huge success. This is a branding and a direct response brief and that's what we do best."

Hot Courses works closely with UCAS and individual universities to help these institutions reach their enrolment targets.

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