PlayStation teams with Emap for launch of racing game Gran Turismo 4

by Emma Rigby, Revolution UK 23-Mar-05, 08:00

LONDON - PlayStation has partnered with Emap for an online push to promote its latest racing game 'Gran Turismo 4'.

The online ad campaign consists of a bespoke microsite placed on FHM.com and a take-over of the Maxpower.co.uk homepage.

The campaign microsite has been built to showcase the game and lets the user examine detailed maps of all racetracks and research each car in detail, while game footage will be streamed into the site.

Users can enter a competition with the chance to win exclusive PlayStation merchandise, not available in stores, including a limited edition Nike and 'GT4' trainers and racing jacket. Users can find out more about the game too. The microsite will be promoted through a permanent home page presence on FHM and through newsletters sent to the FHM database.

Visitors to MaxPower.co.uk will automatically view the television commercial by TBWA\London, streamed into the centre of the site, bolstered with further PlayStation branding alongside. Users can click on the ad to reach the campaign microsite.

The campaign was developed by agency Manning Gottlieb OMD with creative built in-house by Emap and will run for a month.

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