Below the belt: We're not really marketing to you

Marketing Direct 23-Mar-05, 11:30

We enlightened people know the Telephone Preference Service is not something to be messed around with. After all, every extra person called in the middle of their tea is another turned off this channel for life.


And with enough cowboys out there we may at least have hoped we could trust our erstwhile political parties to realise this most. But, oh no, we can't. Labour and the Conservatives have both been accused by the Lib Dems of canvassing people even though they are on the TPS.

Lib Dem president Simon Hughes says: "People on TPS expect not to be phoned at home; this is pestering."


But Labour and the Tories are rallying back - claiming that asking for voting preferences does not constitute being marketed to.


Could it be that DM is bringing these otherwise bitterly opposed parties together? All together now, aaah ...

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