ClarityBlue hires Wegener data expert Soper as client partner

by Staff, Brand Republic 29-Mar-05, 07:30

LONDON - Suzanne Soper has quit as executive director at Wegener DM to join ClarityBlue as client partner.

Soper's 20-year career in data includes seven years at CACI, where she became director of the financial services group. She has also worked client-side, as global database director at Morgan Stanley.

Soper said: "In my new role, I will be able to make a real difference to the way that companies target their customers and I know from experience the huge benefits this can bring."

Chris Archer-Brown, managing partner at ClarityBlue, said: "Suzanne's experience makes her the ideal person to help companies understand the value of their customers and put this into practice with targeted, smart marketing initiatives."

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