Fusion develops Fired Earth makeover campaign for Kimberly-Clark's Fiesta towels

by Sam Matthews, Brand Republic 01-Apr-05

LONDON – Fusion Marketing is running a promotion for Kimberly-Clark's Fiesta Natural Collection Household Towels with a £5,000 room makeover by homeware store Fired Earth as first prize.

The promotion, devised and implemented by Fusion Marketing, will see 750,000 promotional Fiesta packs in stores and supermarkets from April 1.

In addition, 20 runners-up will receive £100 worth of Fired Earth home accessories.

To be in with a chance of winning, consumers will have to look out for prize certificates that have been inserted at random into packs. Those who find one will be invited to mail in with details for verification.

The promotional packs will be expected to sell through within eight to 12 weeks.

Fired Earth was chosen by Fusion as a third party to supply the prizes. The homeware and home design company currently has 57 stores throughout the UK and Ireland.

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