National Incentive Show to feature fun zones for new-look event

by Julia Pearlman, Brand Republic 08-Apr-05

LONDON - The National Incentive Show will be showcasing its new look and atmosphere for 2005 with 'fun zones' featuring all the latest gadgets, fashion and ideas for early Christmas gift hunters.

The event, which is in its ninth year, is held for businesses wanting to generate customers, drive sales, reward employees and motivate markets.

New initiatives for the show include "boyz toyz", "weird and wonderful", "the office", "clothing fashion zone" and "Christmas zone".

Darren Whitehead, exhibition director for The National Incentive Show, said the show is responding to demand for these products. "We intend to create different visual, interactive and fun zones to give these sectors of the industry an opportunity to highlight the very wide range of products that are available and being launched," he said.

"We will be actively seeking sponsorship of these areas from the most relevant parts of the industry to make this happen."

The event is also holding a new seminar programme, run by the show's organiser Reed Exhibitions, and aims to bring together marketing and promotions executives.

The National Incentive Show will be co-located with The National Venue Show and The National Direct Marketing Show and takes place from September 13-15 at the NEC in Birmingham.

It is organised in association with the British Promotional Merchandising Association and supported by The Institute of Sales Promotion.

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