Saab focuses on 'all-weather' 9-3 with integrated drive

by Staff, Marketing 06-Apr-05, 07:00

LONDON - Saab is to highlight the all-weather credentials of its 9-3 Convertible with an integrated campaign focusing on the model's practical benefits.

The activity, through Draft London, begins this month, comprising posters, postcards, a mailing and online.

The postcards, 60,000 of which will be placed in health and fitness clubs across the UK, offer the chance to enter a prize draw. The data collected will be added to Saab's contact database.

The mailing will highlight the 9-3's features that can be used in all seasons, such as its insulated roof, which can be closed in 20 seconds, and automatic climate control.

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