Sunsilk takes new variant to targets with ‘Cool Zones’
Hindustan Lever Limited (HLL) has set up ‘Sunsilk Cool Zones’ to promote its recently launched variant, Sunsilk Fresh & Cool. The company has also launched a microsite at www.sunsilknaturals.com.
More than 40 Cool Zones have been set up at malls and multiplexes in eight cities, including New Delhi and Mumbai. The month-long promotion ends on April 17. The zones offer hair washes, tips, Sunsilk goody bags, etc.
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"Consumers are more conscious of hair grooming and other hair care aspects. With 'Sunsilk Cool Zone', we want to build a stronger connect," said Sanjiv Kakkar, VP, hair and oral care, HLL.
Jaya Bhatia, client servicing manager of bcwebwise, which created the microsite, said: "We showed mountains and snow to suggest a (fresh and cool) experience to the consumer." The microsite also contains recipes for drinks related to watermelons and a link to hair care/tips.
Sunsilk Cool Zone...direct contact
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