Sunsilk takes new variant to targets with ‘Cool Zones’

By Divesh Gupta, Media Asia 08-Apr-05, 07:52

Hindustan Lever Limited (HLL) has set up ‘Sunsilk Cool Zones’ to promote its recently launched variant, Sunsilk Fresh & Cool. The company has also launched a microsite at www.sunsilknaturals.com.

More than 40 Cool Zones have been set up at malls and multiplexes in eight cities, including New Delhi and Mumbai. The month-long promotion ends on April 17. The zones offer hair washes, tips, Sunsilk goody bags, etc.

"Consumers are more conscious of hair grooming and other hair care aspects. With 'Sunsilk Cool Zone', we want to build a stronger connect," said Sanjiv Kakkar, VP, hair and oral care, HLL.

Jaya Bhatia, client servicing manager of bcwebwise, which created the microsite, said: "We showed mountains and snow to suggest a (fresh and cool) experience to the consumer." The microsite also contains recipes for drinks related to watermelons and a link to hair care/tips.