Parker Williams freshens up Sainsbury's ready meal design

by Joe Lepper, Brand Republic 13-Apr-05, 08:10

LONDON - Parker Williams Design has designed the packaging for a new range of ready cook meals for Sainsbury's called Fresh To Cook.

The new range aims to promote the "freshness", as well as the convenience of the meals, according to Parker Williams creative director Tamara Williams.

"This new range is designed to help and inspire people to prepare quick meals that are as fresh as they are convenient," Williams said.

The packaging design includes a pod shaped box with separate compartments, and a perforated sleeve with photographs of the finished meal on the outside and pastoral style images on the inside. The packaging also features the phrase "unlock the taste".

In January, Envoy Communications acquired a majority 65% stake in Parker Williams Design, which was launched by Williams and Tony Parker in 1990.

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