National Incentive Show appoints sales manager to steer new look

by Staff, Brand Republic 15-Apr-05

LONDON – Reed Exhibitions has promoted Mark Lewis to manage the sales team of its revamped National Incentive Show.

In his new role, Lewis will manage the sales across a portfolio of three B2B events -- NIS, The National Direct Marketing Show and The International Direct Marketing Fair.

He takes the helm as the event prepares to launch six new "zones" to give the show a fresh look and rejuvenated atmosphere.

Lewis, who has more than 11 years' sales experience, said the new initiatives and fresh talent that have been invested this year are already adding extra sales impetus.

"I am looking forward to having the opportunity of working on both NIS and NDMS, as both these events have a natural synergy, which gives opportunities for greater cross fertilisation of ideas and business," he said.

Prior to joining Reed Exhibitions four years ago, Lewis headed the exhibition sales team at Lloyd's List Events, where he worked across three annual and biannual international B2B trade shows.

The new initiatives for NIS 2005 include six themed zones, based on the fastest areas of growth in the incentive and motivational markets. The visual and interactive zones include Boyz Toyz, Weird & Wonderful, The Office, Clothes Fashion Zone, The Christmas Zone and the NIS bar, where exhibitors and visitors can gather to network.

Darren Whitehead, exhibition director for The National Incentive Show, said: "Our extensive research has revealed that gadgets, fashion, Christmas items and products that are weird and wonderful are some of the fastest growing areas within the incentives and motivational markets and also what visitors want. "

The nine-year-old National Incentive Show, which takes place from September 13-15 at the NEC in Birmingham, will this year be co-located with The National Direct Marketing Show and The National Venue Show.

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