Diesel hands ER27 pan-Euro creative

Campaign 08-Apr-05, 15:53

The Italian fashion label Diesel has ended its four-year relationship with the Amsterdam-based agency Kessels-Kramer and handed its pan-European creative brief to the Havas-owned ER27.

The Paris-based agency won a pitch against Mother, DDB London,This is a Thing (Red Cell Italy), Publicis and KesselsKramer. Its first task is to create a press campaign to launch Diesel's autumn/winter collection.

Diesel, known for its iconoclastic ads, appointed Kessels-Kramer in 2001.

Its work has included the "for successful living" campaign, which featured daydreaming models.

In 2001, Paradiset DDB Stockholm won the Cannes Grand Prix with an African-themed Diesel campaign featuring black models.

Before that, a controversial campaign by Lowe Howard-Spink included images of the Virgin Mary wearing jeans and an overweight, naked woman having liposuction.

Frederic Temin, the president of ER27, said: "Being chosen by Diesel is a very good sign for the French creative value."