Honda set to dominate D&AD Awards

Campaign 22-Apr-05, 15:00

Wieden & Kennedy's "grrr" execution for Honda is poised to monopolise this year's D&AD Awards after picking up nine nominations.

The ad, which uses colourful animation to extol the virtues of Honda's quiet, clean diesel technology, has been nominated for best TV commercial (longer than 60 seconds) and best cinema commercial.

Within the advertising craft section, "grrr" picked up nominations for its direction, art direction, use of music and animation. An accompanying "grrr" radio ad received two nominations, while the campaign will compete with Nike and The Observer for the best integrated campaign award.

Bartle Bogle Hegarty's "getting dressed" spot for Lynx pulled in five nominations, while Lowe London chalked up four nominations for Stella Artois' "pilot".

"Grrr", "getting dressed" and "pilot" will compete for best commercial (longer than 60 seconds) in a bumper year for TV and cinema advertising. D&AD received 868 entries in the category and made 20 nominations.

In the press category, DDB London's relationship with Volkswagen again bore fruit with two nominations, while Leo Burnett London's ad defending McDonald's against criticism voiced in the US film Super Size Me earned the agency a nomination for best writing in advertising.

The prizewinners will be revealed on 25 May.