Jump Marketing takes Star Wars fever to Burger King restaurants

by Julia Pearlman, Brand Republic 06-May-05

LONDON - Burger King is bringing galactic fever to its restaurants all over the world ahead of the release of the final 'Star Wars' movie 'Star Wars Episode III: Revenge of the Sith'.

The promotion, created by Jump Marketing, launches on May 9 in 60 countries to celebrate the final instalment of the much-anticipated film, which is released on May 19.

Jump, which was appointed in September 2004, has worked with Burger King's US agency Wunderman to create the point-of-purchase and packaging, and has also designed and maintained a dedicated 'Star Wars' section on the Burger King website.

Mike Johnson, Burger King youth and family marketing director, said: "Jump has produced a dazzling array of artwork, packaging and point of purchase material that really helps us to bring this exciting promotion to life.

"We're hoping to have something for 'Star Wars' fans of all ages in our restaurants, in celebration of this cinematic milestone."

Jump has also created Sith and Jedi T-shirts, Darth Vader and C3PO masks and giant decals of some of the most popular characters.

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