Context Research founders set up Brand Health International

by Sam Matthews, Brand Republic 09-May-05

LONDON - A new market research agency Brand Health International, which aims to help pharmaceutical companies develop strong brands, is being launched today by the founders of Context Research.

The agency was set up by Context Research chairman Mike Owen and managing director Jon Chandler, who are also authors of the 2002 book 'Developing Brands through Qualitative Research', published by Sage.

The duo have appointed former P/S/L Group director Peter Winters as Brand Health International's managing director.

The agency will use quantitative techniques to measure functional and psychological elements of branding among doctors, patients and pharmaceutical employees.

The North London-based company is in talks with several Context Research clients about the additional services offered through Brand Health International, with client wins expected to announced shortly.

Winters said there are two market trends that prompted Chandler and Owen to start Brand Health International.

"First, there is growing interest in the role of branding for creating business value. Secondly, internet research provides us with a radically improved tool for measuring, and reporting on, both the rational and so-called 'emotional' factors which can influence brand selection," he said.

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