KFC in trouble with ASA again over bad table manners in TV spot
LONDON - A KFC televison ad showing call centre staff singing with their mouths stuffed full has sparked almost 400 complaints after parents accused the fast-food chain of encouraging bad behaviour in children.
The ad, created by Bartle Bogle Hegarty, was cleared by the BACC but is now under investigation by the Advertising Standards Authority after parents complained it was "disgusting".
In a little over a week, the ad has attracted 384 complaints from viewers.
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An ASA spokesperson said: "Viewers found the ad irresponsible and that it would encourage children to emulate bad behaviour."
It is not the first time that the fast-food chain has landed itself in trouble with the ASA.
At the beginning of April the ASA banned another ad made by BBH for KFC's Mini Fillet chicken burger after the watchdog ruled that the burger shown in the ad was bigger than the actual product.
The ASA said it could take up to six weeks to get a decision on the future of the lastest KFC ad.
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KFC: parents complaining about ad
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