Lacoste secures Andy Roddick tie

Marketing 05-May-05, 11:32

Lacoste has signed up tennis star Andy Roddick as the face of the brand following the end of his contract with rival Reebok.

The US player, ranked fifth in the world by the ATP, will become part of the Lacoste Tennis Team, which includes up-and-coming French teenage stars Richard Gasquet and Tatiana Golovin.

The five-year deal will see Roddick promote the brand on and off the court, and in advertising campaigns.

Lacoste has traditionally had a close association with tennis. The French sport and fashion brand's founder, Rene Lacoste, was a professional tennis player in the 20s before launching the brand in 1933.