Branding news: Fullers expands cask beer range
Fullers is to launch its first permanent cask beer for more than 20 years with the addition of Discovery to its beer portfolio.
It will be sold alongside sister brands London Pride and ESB in all Fullers pubs and bars from this month, as well as in free-trade pubs that currently stock Fullers. The identity has been created by Parker Williams.
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The beer, which Fullers hopes will attract new drinkers to the category, will also be available in supermarkets in 500ml bottles from June.
The launch will be supported by an on-pack promotion offering prizes such as city breaks and merchandise.
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