Experian's Club Canvasse boosts pool to 11m prospects
LONDON – Club Canvasse, part of the Experian group, has grown by nearly 40% in the last year and offers the largest quoted multi-buyer pool available to the group, according to the latest figures from the data company.
The pool has increased from 8m prospects in 2004 to 11m in 2005 and now holds information on customer transactions to a total value of £10.4bn.
The data list, used in conjunction with Club Canvasse's contact history feature, is used to identify home shoppers who have been targeted recently with direct marketing offers
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The service has been developed to enable members to reduce direct marketing costs by avoiding mailing consumers who do not fit an active home shopper profile.
Nigel Linnane, Club Canvasse manager for Experian's marketing services division, said: "Using the unrivalled breadth and depth of multi-buyer data at our members' disposal makes Club Canvasse the most powerful data cooperative in the market today."
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Linnane: Club Canvasse most powerful data cooperative
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