British Airways teaches Americans how to chin-wag the English way

The list of key words include blimey, chin-wag, knackered, wellies and tickety-boo, and will ensure that travellers can confidently ask for the location of the "loo" (restroom), the "lift" (elevator), the "blower" (telephone) or the "bin" (trash can).

The dictionary will feature more than 80 British words and translations and has been developed as a "cheeky" bit of fun that gives visitors the chance to learn some of the unique words and phrases people often bring home from a London holiday.

Robin Hayes, executive vice-president of British Airways for the Americas, said: "Nearly 1.5bn people on the planet speak some version of English, but the version of English used in the UK does take a bit of getting used to.

"Someone planning a London holiday could rent films like 'The Full Monty', or 'Lock, Stock and Two Smoking Barrels' to try to get a handle on the nuances of British slang."

Each morning, throughout the month of May, British Airways will publish a new British word of the day.

The campaign is supported by a full outdoor advertising in New York City, created by M&C Saatchi New York and bought and planned by Optimedia New York.

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