Havas agencies link digital platforms

Euro RSCG Interaction has merged with EHS Brann Digital to create a new digital arm for the Euro RSCG ad group.

Ben Langdon, chairman of Euro RSCG Worldwide UK, announced the integration of the two agencies - both owned by Havas - to form the UK arm of Euro RSCG 4D Digital, based at EHS Brann's HQ in Clerkenwell. It will form part of the Euro RSCG 4D worldwide network, created last April to house below-the-line services.

The new agency will be led by Anne Davis, former MD of Euro RSCG Interaction.

She will report to Matt Atkinson, chief executive of EHS Brann, and sit on the EHS Brann agency board.

Personnel from the two UK operations have begun a three-week consultation, raising the prospect of job losses if roles are duplicated. Langdon said: "We are massively ambitious in our digital offer to clients. By combining the group's digital expertise with the data and direct marketing skills of EHS Brann, Euro RSCG Worldwide UK is creating a best-of-breed interactive agency."

Matt Atkinson, chief executive of EHS Brann, added: "EHS Brann pioneered the marriage of digital skills with data and direct expertise. The creation of Euro RSCG 4D Digital as a new agency is a big vote of confidence in that approach."