FCUK weighs up future with TBWA
FCUK is considering pulling its £2.5m advertising business out of TBWA\London, following last week's departure of the agency's chairman and executive creative director, Trevor Beattie.
The fashion retailer is understood to be weighing up the options for moving the account, which has been held by TBWA since 1998 when it merged with BDDP GGT. FCUK head of marketing Matthew Griffiths declined to comment.
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Beattie, chief executive Andrew McGuinness and deputy creative director Bill Bungay all resigned last Thursday to launch Beattie McGuinness Bungay.
The highly publicised FCUK campaign, devised by Beattie, has been running since 1997. It has fallen foul of advertising regulators on several occasions, generating substantial publicity.
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