Kaiser Chiefs push debut album through website by DS.Emotion

by Staff, Brand Republic 17-May-05

LONDON - Kaiser Chiefs, the next big things on the British music scene, are pushing their music to UK and US fans through a new interactive website and the introduction of an MMS service.

The site has been developed by DS.Emotion in collaboration with the band, their UK record label B Unique, and Universal/Polydor Records, which has signed the band in the US.

Two versions of the site, one for the UK and one for US fans, offer news, an updated band diary, digital downloads, mobile content and a fan forum.

People can also sign up to a Kaiser Chiefs mailing list, and an MMS service will soon be introduced, allowing fans to send in their photos from their phone straight to the band, who will publish them on the site if they wish.

The new developments come as the band releases their third single, 'Everyday I Love You Less and Less', taken from their debut album 'Employment'.

The site will also be used to monitor the success of different sections and correlate hits and subsequent sales of the new single. DS.Emotion will take direct feedback from the band and fans and use this information to give fans more of what they want.

Chris Hassell, new-media director at DS.Emotion, said that having an interactive digital strategy in place was essential for an artist as having a site that reflects their distinctive music, image and popularity.

"We have created both the UK and American site and content management system, which is intended to give Kaiser Chiefs a consistent feel across both territories. The aim is to attract fans in through its kitsch design, visual imagery, digital downloads and updated diary pieces by the band, then to retain them through a variety of means designed to keep fans interested and returning on a regular basis," Hassell said.

DS.Emotion's other clients include Brit Award-winning Franz Ferdinand, SkyBet and Fox's Biscuits.

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