Privilege strikes UK tennis tie-up

Marketing 18-May-05, 11:31

Privilege Insurance is backing grass-roots tennis in a tie-up with the British Tennis Foundation and the Lawn Tennis Association (LTA).

The deal, the insurer's first tennis sponsorship, will see the creation of a grass-roots tournament. The Privilege Insurance Inter-City Challenger will be open to players aged 16 and under, in a bid to find young British talent.

To qualify for the event, participants in the City Tennis Club Programme - a partnership between the LTA and local authorities aimed at regenerating courts in deprived areas - will compete at one of 15 selection days held at venues across England and Scotland.

The winners of each day will then play in the final on 18 June, a week before Wimbledon begins.

Privilege is the LTA's second insurance sponsor. Hastings Direct backs the annual women's tour event held at Eastbourne.