Nivea launches microsite to help organise a girls' night out

by Julia Pearlman, Brand Republic 23-May-05

LONDON - Nivea has launched an interactive microsite to help make it an 'easy Friday' for women getting ready to go out for a night on the town.

The campaign has been developed to promote Nivea's Soft range of products and is the third interactive campaign that has been designed by Skive Creative. It has also worked on the brands Nivea for Men, Nivea Body and Nivea Visage Young.

The microsite features an interactive invitation button where consumers can enter their friends' names and emails and a venue, then choose from a series of drop-down menus and images to create and personalise the invitation mail.

Hannah Sketchley, assistant brand manager of Nivea, said: "The 'Easy Fridays' campaign aims to make going out quicker and easier, just like Nivea Soft.

"This fun and vibrant microsite highlights Skive's understanding of how to connect with the brand's core audience and communicate the brand messages."

The campaign is being targeted towards woman ages 18-26 and will be distributed by email to 200,000 women by Buongiorno through Carat Interactive.

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