Sky inks six-figure sponsorship deal for sporting legend series

by Sam Matthews, Brand Republic 01-Jun-05, 11:00

LONDON - Sky Media has signed a six-figure sponsorship deal for upcoming Sky One series 'The World's Greatest Sporting Legend' with sports legend website Nobok.

The eight-part series, presented by Sir David Frost and Des Lynam, aims to uncover the greatest legend in sport.

Each episode will feature a debate between a different panel of experts discussing the greatest legend in each sporting division, with the viewing public deciding on the favourite.

The final eight legends in each category will then go head-to-head in a live two-hour final, with viewers selecting the overall greatest sporting legend.

Nobok is the newly launched website that offers sports fans access to their heroes via consumer events such as hospitality packages and tickets to major sports events.

Its sponsorship includes cross-platform credits, break bumpers created by Sky's in-house creative team, and sponsorship of the show's TV service and microsite.

The sponsorship was planned by Universal McCann and negotiated by Sky Media and Universal McCann Programming.

Mark Wood, commercial director at Sky Media, said: "We are confident that association with this unique series will help to establish the Nobok brand among our sports-loving viewers."

The eight-part series kicks off in June.

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