Hotwire promotes PSP accessories
Video game accessory company Logic3 has hired Hotwire PR to publicise its PlayStation Portable (PSP) add-ons.
The campaign will coincide with Sony's launch of the PSP in the UK, France, Germany, Spain and North America on 1 September.
It will target gamers, gadget fans, holidaymakers and parents in the run-up to Christmas. 'The PSP presents a wide market for Logic3 because it is also a DVD and MP3 player,' said Hotwire programme manager Emily Wearmouth.
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