DHL signs up as sponsor of TalkSPORT's Lions coverage

by Staff, Campaign 03-Jun-05, 11:00

LONDON - In a six-figure deal, DHL has signed up as the sponsor of TalkSPORT's coverage of the British & Irish Lions tour of New Zealand.

The sponsorship comprises all of the station's coverage, including bulletins, promotions, interviews and features and is part of an integrated PR and marketing campaign to support DHL's status as an event sponsor.

Matt Wilson, an account director at the TalkSPORT sponsorship and promotions team, brokered the deal with Karren Piesley, the sponsorship manager at DHL.

He said: "Together with TalkSPORT, DHL will be delivering UK sports fans all the excitement from the DHL New Zealand Lions series."

TalkSPORT's coverage will be led by former Lions captain John Taylor.

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