Audi Animation Brings Brand to Life (2nd Place Automotive)

Brand Republic 10-Jun-05

In the run up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.

Magic Response GmbH and creative agency Gingco.new.media.gmbh's 'Wallpaper' creative for Audi Q7 Globe was selected as the winner in the automotive category due to its strong product affinity and creative use of an animated overlay. The creative featured an animation in which dust crept out of the advertisement onto the consumers screen.

Careful attention was paid to reducing the advertisement's intrusiveness, whilst the skyscraper encouraged brand interaction. The campaign also produced good results with 2,000 registrations on the Q7 Emo-Site in seven days.

Marc Bresseel, Regional Sales Director, MSN Europe, says: "Bringing a brand to life is key for any campaign, whether it be online, print or TV advertising. Online can effectively do this through a creative that engages the audience and encourages interactivity with the brand, successfully executed here with the visual animation."

View the campaign here.

MSN® Announces New European Advertising site
MSN's brand new pan-European MSN Advertising site is now live for media planners and buyers across Europe. The new Advertising site features improved site navigation, richer content and industry-first tools to assist media planners and buyers when placing advertising online to most effectively reach their target audience.

Visit http://europe.advertising.msn.com for more information.