Teletext unveils digital text service for ITV channels

by Staff, Campaign 13-Jun-05, 11:00

LONDON - Teletext has launched a digital text service across the ITV family of channels in digital homes.

The service launches on June 20 and allows viewers in Sky and Freeview homes to enter Teletext by pressing the "text" button on their remote control via any ITV programme.

Digital Teletext allows viewers an enhanced viewing experience in a digital environment. It has full-colour pages, faster navigation and the ability to view programmes in quarter screen format while scrolling through the content.

Teletext has been available in ITV analogue homes for the last 12 years and will continue until analogue switch-off.

Jane Marshall, the controller of interactive at ITV, said: "We are delighted to announce the launch of digital Teletext on ITV. It is great news for our viewers as we can now offer them access to the leading text provider in any platform they choose."

Mike Stewart, the managing director of Teletext, said: "The digital Teletext on ITV service is now accessible, via the text button on the remote control, to viewers watching ITV programmes on any platform. This creates a more consistent and familiar service, with the benefits of a more appealing, enhanced digital format. From a commercial point of view, Teletext can now offer a stronger proposition to advertisers across all platforms."

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