McDonald's ad shows Christmas great escape

by Staff, Campaign 24-Nov-08, 15:35

LONDON - A young man recreates World War II movie The Great Escape to get away from his Christmas charades torture and enjoy a burger.

The new ad for McDonald's seasonal menu was created by Leo Burnett.

The ad is backed by music from the Great Escape, and the ad's hero arrives at the restaurant by motorbike, in a tribute to a scene from the film.

Credits

Project name
McDonald's Festive Menu 2008
Client
Katie Saunders, Senior Marketing Manager, McDonald's
Creative agency
Leo Burnett
Copywriter
Trevor Webb
Art director
Tony Durston
Planner (creative agency)
Ian Hilton
Media agency
OMD
Production company
Rattling Stick
Director
Andy McLeod
Post-production
MPC
Audio post-production
Exposure
National television