Everyclick set to benefit charities
Start-up search engine everyclick.com is to give 50% of its gross revenue to charity.
Consumers who sign up to the service can support a number of causes, including the Meningitis Trust and Save the Children.
Each charity will receive a slice of revenue equivalent to its proportion of supporters among everyclick users.
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The search engine, which has been launched by the founders of online marketing agency Click to Client, generates revenue from advertisers on a pay-per-click basis. It has also struck commercial referral deals with a number of brands, including Amazon.
The service will send viral emails to users to generate support. Marketing agency ArthurSteenHorneAdamson has created viral movies featuring the site's mascot, a bright blue, 6ft-tall mouse, which will also appear at a number of summer events.
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