SP Partnerships breakaway team launches Cocktail Marketing
LONDON – The entire team of SP Partnerships, the sales promotion agency arm of SP Holdings, has broken away and formed Cocktail Marketing and taken its clients with them.
Cocktail Marketing will independently owned by the half-dozen staff formerly of SP Partnerships and led by chief executive officer Chris Reed.
Reed, who was formerly managing director of SP Partnerships, has previously held senior marketing and promotions roles for The Times and The Sunday Times, Emap Radio, H Bauer and Chrysalis.
ADVERTISEMENT
Cocktail Marketing has taken its clients with it including PC World, Teletext, GMTV, ScreenSelect, BBC Worldwide, Chrysalis Books, Microsoft and the Daily Star.
"In choosing a name for the company, it was important to highlight our areas of expertise within the industry. As a name, Cocktail Marketing distinguishes us from any competitor because it immediately reflects what we do; we select and combine the right brand partners to form the perfect marketing mix," Reed said.
SP Holdings were unavailable for comment.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Cocktail Marketing: new agency
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments