Virgin Atlantic launches podcast guides to New York

by Joe Lepper, Brand Republic 28-Jun-05, 07:00

LONDON - Virgin Atlantic has launched a series of podcast guides to New York for travellers to download from its website.

In launching the guides at virginatlantic.com/podcast, the firm is also making available a branded, downloadable pice of software called Podcatcher.

The four guides include a look at the "10 coolest restaurants", an insider's guide to shopping, a guide to the quirky side of the city and the 10 best things to do for the first-time visitor.

The Podcatcher and host site have been created by UK-based software firm Loudish with content sourcing, development and editing handled by Rainey Kelly Campbell Roalfe/Y&R and Manning Gottlieb OMD.

Also available is the option to automatically receive new content.

Breda Bubear, Virgin Atlantic advertising and communication head, said: "Podcasting gives us a fantastic opportunity to communicate with our customers in a new and innovative way.

"We believe that providing traveller with relevant destination content will help them to plan their trip. And giving it to them in a portable format will enable them to make the most of their time away."

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