Media News: Kia links up with Conde Nast mag

Marketing 13-Jul-05, 11:47

Kia Motors has teamed up with Conde Nast to launch a special-edition Picanto Glamour model with Glamour magazine.


The co-branded vehicle will be promoted in Glamour from 5 September to mark the beginning of National Glamour Week.


Readers will be able to enter a competition to win one of five of the special cars, each worth £6995.

Kia dealers will stage 'Glamour nights' throughout August, offering women practical information on motoring, and pampering.


The Picanto Glamour boasts air-conditioning, an MP3-compatible CD player and a sporty looking mesh grille. It comes in a choice of four colours.


The Picanto is aimed at female, first-time buyers.

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