Welsh Whisky Company plans UK-wide push
The Welsh Whisky Company, the maker of single-malt whisky Penderyn,
is using Oxford-based PR shop Brazil to boost the spirit's profile
across the UK and make it an 'iconic brand of Wales'.
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Brazil is also handling trade PR and promoting the company's sponsorship
of Welsh Rugby Union - the firm wants to distinguish Penderyn from
Scottish and Irish whiskies.
Cardiff-based agency Merlin is handling work in Wales.
Stuart Higgins Communications was used to promote a St David's Day event
for Penderyn in London.
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