Fox relaunches site as entertainment and community portal

by Emma Rigby, Revolution UK 28-Jul-05, 08:00

LONDON - Twentieth Century Fox Home Entertainment will unveil its new site for Fox TV on August 3 to promote DVDs for shows such as 'The Simpsons' and US drama '24'.

The site foxtvdvd.co.uk, developed by creative agency Greenroom Digital, will support the new brand image and act as a community and entertainment portal.

A broadband TV section includes a monthly show with exclusive content from the best of each month's releases.

Sarah Gamble, TV and children's marketing manager at Twentieth Century Fox Home Entertainment, said: "We believe that Foxtvdvd.co.uk will become a showcase for our content and a destination site for entertainment-hungry consumers."

Jon Hamm, managing director of Greenroom Digital, added: "This strategy reflects our belief that a move away from the more invasive web properties, which are focused purely on delivering product information and buy messages, to a genuinely content rich environment that engages the consumer with the brand, is the solution for today's consumer."

Earlier this year, the company promoted its Studio Classics range of DVDs and accompanying site through a campaign by Greenroom Digital.

The dedicated foxstudioclassics.co.uk site offers details on each of the 70 films in the range, including the original release information, trivia, trailers and reviews for classics including 'Hello, Dolly!', 'The Fly' and 'The Grapes of Wrath'.

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