Diary: Mother keeps it surreal on the worldwide web

Campaign 05-Aug-05

The trouble with having a reputation for being off-the-wall is that it's hard to keep it going. However, those crazy horses at Mother seem to manage it somehow.

Take the agency's website. Needless to say, it's no ordinary corporate
website; no mission statement, no neatly partitioned page headers such
as "Clients" or "Contact us". Instead, you can navigate Mother's office,

climbing stairs, peering into rooms, looking on people's desks and so

on. Should you come across someone interesting, such as, say, the
partner Robert Saville, you can click on their image and find out all
manner of facts. For instance, did you know Bob (or the Silver Fox, as
he is known about the place) has "a mellifluous and sonorous singing
voice, like honey being poured on a warm, buttery crumpet, which is
known to make grown men weep and women ovulate"?

If you don't fancy searching the site, you can look up Mother's staff by
nickname. Did you know that the senior strategist Andy Bellass' nickname
is Bellend? Oh, you did?