CACI raids Experian for new head of marketing

by Staff, Brand Republic 09-Aug-05, 07:30

LONDON – CACI has appointed Paul Lewis, who leaves Experian after eight years, as its new head of marketing.

Lewis will be responsible for reinvigorating CACI's overall marketing strategy and will focus on developing the CACI brand through PR, advertising, events, sponsorship and strategic partnerships. He will also play a key role in the promotion of new products and services.

Prior to joining CACI, Lewis worked for Experian from 1997. He started as creative services and communications manager and was promoted to become group marketing and communications manager.

During his time at Experian, he was responsible for managing corporate, automotive, strategic, insurance, business information and risk management divisions. He was also in charge of managing all B2B and B2C marketing and communications campaigns for Experian UK.

Before his role at Experian, he held the position of direct marketing and communications manager at BBDO Worldwide in California, where he was responsible for directing advertising and DM campaigns, building and maintaining client relationships and planning new business strategies.

Greg Bradford, CEO of CACI, said: "Paul's extensive industry experience means he has the ability to hit the ground running. I am confident that he will be a positive asset to the company."

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