Lynx's rude giants hog the headlines

Campaign 12-Aug-05

Bartle Bogle Hegarty's risque spot for Lynx deodorant, featuring giant naked figures painted on a Surrey field, was the UK' s most written-about ad in July.

An image of two female figures and one aroused male figure was painted
on to a field in Surrey beneath them Gatwick flight path, emulating the
style of Devon's Cerne Abbas Giant.

BBH's idea provoked protests from the local authority and from

countryside campaigners. It drew coverage in the national press to

become the most-written-about ad, according to the Ads That Make News
survey, compiled by Propeller Communications and Durrants Media
Monitoring.

In second place was Barclays' controversial TV ad featuring a man stung
by a bee, whose face swells as he contorts and gets shot with a
tranquilliser gun, also by BBH. The ad hit the headlines after 270
consumers complained that the spot mocked sufferers of the condition
anaphylactic shock.

The Department of Health's racy anti-smoking campaign, by Abbott Mead
Vickers BBDO and Kitcatt Nohr Alexander Shaw, was in third place.