The World: Johannesburg - Lowe Bull beats three to secure Nando's brief
Lowe Bull Johannesburg has picked up the 24 million rand (£2 million) Nando's business across South Africa.
The restaurant chain awarded the business following a four-way pitch
between Grey, Jupiter Drawing Room and FCB. The agency will now take
responsibility for the company's creative work and strategic direction
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of the brand.
Matthew Bull (pictured), the chief creative officer of Lowe Worldwide,
said: "From a new-business perspective, this is a very positive time for
the Lowe Bull Group in South Africa. Winning Nando's is the icing on the
cake in a run of great wins, including Metropolitan Insurance, the Tala
Private Game Lodge account and retaining Rand Merchant Bank."
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