Moss Bros branches into mail order with first catalogue

by Staff, Marketing 18-Aug-05, 07:00

LONDON - Mens clothing group Moss Bros is aiming to expand its share of the menswear market by launching its first mail-order catalogue.

The catalogue, created by brand communications agency Gyro, will have a 500,000 print run and will be sent out next month. Its frequency has yet to be decided.

Moss Bros head of marketing Andrew Barclay said the mail-order scheme is part of a drive to use channels beyond the high street and to reach additional customers. He added that the depth of brands on offer will make it a unique UK proposition.

Earlier this month the menswear group appointed the co-founder of the Karen Millen chain, Kevin Stanford, as brand adviser to develop new business opportunities.

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