Portman targets seaside drinkers
LONDON - The Portman Group is targeting pubs and bars in seaside resorts with an ad campaign highlighting the dangers of binge drinking.
The promotion, breaking in the run-up to the August Bank Holiday, marks the group's latest responsible-drinking initiative.
A set of six collectable beer mats will offer drinkers hints on how they can enjoy a drink without going overboard. Messages include 'Getting off your trolley will make it hard to get home safely. Take it easy. Plan your ride home'.
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Posters in pub toilets will reinforce the message. The group is now seeking an ad agency for another anti-binge drinking push.
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Portman binge drinking campaign
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