Jeyes gives £5m account to WARL
The Jeyes Group has shaken up the advertising arrangements for its Parazone and Bloo toilet cleaning brands with the appointment of WARL Change Behaviour.
WARL won the business following a four-way battle. Poulter Partners,
which has worked with Jeyes on a project basis for the past five years,
also pitched.
Jeyes spends about £5m a year on advertising its toilet-cleaning
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Parozone early next year.
Brand development manager Rebecca Wilson said Jeyes launched the review
because 'it was time for a change and we wanted to see what was out
there'.
In addition to Parazone and Bloo, Jeyes sells disinfectant Jeyes Fluid,
cleaning range Kleen Off, and cleansing wipes Quickies and Wet Ones.
Jeyes has a 7% share of the toilet-cleaning market, according to Mintel.
It competes with Cif, Domestos and Toilet Duck.
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