News brief: Sony backs launch of PSP
Sony Computer Entertainment Europe is to back next week's launch of the PSP with a £10m advertising campaign in the UK. TV ads created by TBWA\London will run in November highlighting the PSP's benefits both as a games player and digital media player.
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- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
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