MEDIA CHOICE: Ian Darby, Campaign's acting media editor, chooses ITV Digital's signed pictures of its advertising hero Monkey in restaurants

IAN DARBY, Campaign's acting media editor, Campaign 23-Nov-01, 12:00

"Now that Monkey is famous he needs one of those dodgy framed and

signed pictures in local cafes to remind everyone that he is on a par

with Hale and Pace or Suggs from Madness. This is a great idea to push

the ITV Digital creative on to the street, particularly now that Monkey

is becoming overawed by his fame in the ads. I just hope he doesn't take

Johnny Vegas with him for the full fry-up."

Client: ITV Digital

Medium: Autographed fan cards in local cafes

Media planning and buying: Jim Dowling at Cake

Creative: Mother

Brief: Get people talking about ITV Digital with an ambient extension of

the ad campaign

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