Mailing comparison service set to launch

by Ben Carter, Marketing 07-Sep-05, 07:00

LONDON – A postal comparison service is being launched which will help marketers navigate their way through the host of commercial postal suppliers following full deregulation at the start of next year.

Onepost, a division of mail-sorting software firm Postal Choices, will offer a postal management consultancy service which it claims will be independent of all suppliers.

The service will run clients' data through One-post's software to match companies with the mailing providers and services that best suit their needs.

The software is due to be launched online before the end of the year. Onepost currently matches clients, which include the Big Food Group and IT trainer Learning Tree, with services from mail providers including Royal Mail, DHL, Citispeed and TNT Express.

The company claims that its impartiality will mean it is best placed to help direct marketers and other bulk mailers plot a route through the myriad number of services expected to be launched upon deregulation.

The Postal Services Commission, the regulatory body better known as Postcomm, which was established in 2000, will oversee deregulation of the sector, which has been in preparation since 2002.

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