ITV offers soaps and celebrity shows to mobile users

by Sam Matthews, Brand Republic 07-Sep-05, 13:10

LONDON - ITV is launching a mobile phone service that will let Wap-enabled mobile users to watch clips of popular shows such as 'I'm a Celebrity... Get Me Out of Here!' and 'Coronation Street' on the move.

The first phase of the scheme, ITV Mobile, launches today and will allow customers to get highlights or made-for-mobile footage from shows such as 'I'm a Celebrity ... Get Me Out Of Here!', 'Coronation Street' and 'This Morning', as well as up-to-date news, sport and weather reports.

Customers can also get the latest ITV soap and drama news, celebrity gossip as well as sign up to games, ringtones and wallpaper to customise their phones.

The second phase, planned for January 2006, will include unique video content.

ITV is launching a widespread marketing campaign later this autumn to promote the service.

In addition, ITV is trialling a broadband service in the coming weeks offering viewers in Brighton and Hastings local news, weather, community activities, travel and ITV entertainment content on the internet. It will also offer advertising for local businesses and classified ads.

Jeff Henry, chief executive of the consumer division ITV Consumer, said: "Our new mobile portal and our broadband trials demonstrate that ITV has a clear vision and strategy to deliver commercially focused applications to consumers."

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